Top Flight Automotive
Top Flight Automotive has been a trusted manufacturer and supplier of high-quality, premium automotive parts and accessories since 1977.
The strategy contributed to 20% YOY retail growth, 10% increased website traffic, and 6X ROAS, while growing the brand's social audience to 325K+ followers and generating 6,000+ 5-star reviews. These efforts helped expand Top Flight's digital and marketplace presence while supporting continued growth across the business.
Top Flight Automotive was integrating Corvette Mods and its large product catalog into an established automotive parts business while competing against major marketplaces and price-driven retailers. The challenge was to expand digital growth while maintaining brand differentiation, customer trust, and operational efficiency across a complex eCommerce environment.
I led digital marketing efforts across SEO, PPC, social media, email, and marketplace advertising while working closely with sales, product, purchasing, and engineering teams. I also helped optimize a catalog of 40,000+ products, strengthen the brand's online presence, and develop strategies to improve customer acquisition, engagement, and return on advertising spend.
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