SENA Technologies
Founded in 1998, Sena Technologies is a global leader in Bluetooth and Mesh communication systems, providing innovative solutions for motorcycle enthusiasts.
These efforts contributed to 150%+ DTC revenue growth, 7.5X ROAS, and 6M+ monthly impressions. I also helped expand SENA’s digital marketing capabilities through new initiatives, including a global brand guide, affiliate marketing program, and website re-design.
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SENA had an established global brand but significant opportunity to expand its digital presence, DTC eCommerce performance, and customer acquisition. The challenge was creating a more cohesive digital strategy that could scale across multiple channels.
I developed and executed strategies across paid advertising, SEO, email marketing, social media, content, and eCommerce optimization. I also helped strengthen the brand’s digital presence through creative campaigns, improved website experiences, and data-driven marketing initiatives.
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