Corvette Mods
CorvetteMods.com was the premier online retailer specializing in high-performance parts, accessories, and aftermarket upgrades for Corvette enthusiasts.
The business grew from a startup into a $20M+ annual enterprise, earned a place on the INC 5000 for seven consecutive years, and expanded its customer reach to more than 180,000 contacts. The growth also supported the launch of additional automotive eCommerce brands and ultimately culminated in the company’s sale in 2022.
Corvette Mods started as a small eCommerce business with a loyal customer base but needed to scale its marketing, website experience, and operations to support rapid growth. With a highly competitive aftermarket market; improving discoverability, customer engagement, and conversion was critical.
For nearly 10 years, I helped develop and execute a comprehensive digital growth strategy across SEO, paid advertising, email and SMS, social media, marketplaces, and eCommerce optimization. This included optimizing the taxonomy and SEO of 50,000+ products, A/B testing the customer experience, managing campaigns across Amazon and eBay, and expanding the business into new digital channels and product categories.
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