Care Cuts
Care Cuts is a DFW, Texas-based nonprofit that helps children with autism and other special needs have a calmer, more positive haircut experience.
Within the first month, Care Cuts saw an 89% increase in bookings, 3X website traffic, 75,000+ brand views, and 27 new 5-star reviews. The campaign created a stronger foundation for continued growth while helping the organization reach more families and expand its impact.
Care Cuts had a meaningful mission and strong word-of-mouth reputation, but lacked the digital presence and marketing strategy needed to reach more families across DFW. Their website also wasn't effectively communicating their unique experience, building trust with parents, or converting visitors into appointments.
I helped transform Care Cuts' digital presence through a redesigned website, professional video content, targeted advertising, and a structured review strategy. I developed creative campaigns and Meta advertising focused on telling the organization's story, building trust with parents, and increasing awareness throughout the DFW community.
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